This study investigates the effect of shame on subsequent advertisement processing. Consumers often experience shame in various advertising contexts, such as digital media contexts, TV advertisements, or even daily lives. However, it remains unclear how feeling shame affects consumers’ processing of subsequent advertis...

This study presents an energy-saving window that integrates the multi-mode of radiative cooling, droplet-based electricity generator, and defrosting/defogging functionalities with an all-in-one device architecture.

The College of Engineering at Seoul National University has announced that Professor Seung-kyun Kang’s research team from the Department of Materials Science and Engineering has developed a biodegradable electronic tent technology that enables brain disease diagnosis using a needle.

Prof. Yong-Lae Park’s team from the Dept. of Mechanical Engineering has developed the Bilateral Back Extensor Exosuit (BBEX), a cutting-edge robotic back-support device designed to prevent spinal injuries and assist workers in heavy lifting tasks.

The research team validated the strengths of their developed process system and outcomes through various applications, including an in vivo epicardial signal recording ECG electrode, an epidermal electrochemical biosensor, and customized epidermal electromyography (EMG)-based human–machine interface (HMI).

Professor Won-Woo Lee's team in the Department of Microbiology and Immunology at SNU College of Medicine have identified the mechanism of trained immunity induced by the uremic toxin indoxyl sulfate, suggesting a new therapeutic target for patients with chronic kidney disease.

Our study reveals how human transcription factor Meis1 interacts with DNA using NMR and molecular dynamics simulation. Meis1 binds non-specifically its L1-α1 region to the DNA backbone, then achieves specific binding when it finds its target sequence.

Professor Yun Jeong Hwang’s research team from Department of Chemistry at SNU improved the performance of electrochemical nitrogen reduction reactions by introducing silver into the electrode. The research identified the silver improves the efficiency of ammonia production and reduces the overpotential of the electrochemical reaction.

Volatiles such as helium and carbon dioxide provide insights into geological processes spanning from the Earth’s deep interior to its surface.

Professor Won-Woo Lee's team in the Department of Microbiology and Immunology at SNU College of Medicine has uncovered that the metabolic pathway of cytosolic leucine in CD4+ T cells plays a crucial role in modulating the inflammatory Th17 response, a key factor in autoimmunity.

Plant stress diagnosis is essential for efficient crop management and productivity increase. Under stress, plants undergo physiological and compositional changes.

Combinatorial interactions between different regulators diversify and enrich the chance of transcriptional regulation in eukaryotic cells.