Hello,

As part of the SNU 10-10 Project hosted by the College of Fine Arts, we invite you to a special lecture by Kim Min-kyu, CEO of Boksoondoga, on the topic "Fermentation, Brand, Architecture: Cultivating the Mind."

This lecture will explore how Boksoondoga has reinterpreted traditional fermentation in a modern context to build its brand. It will delve into how fermentation philosophy shapes brand identity and extends into space and experience, creating deeper connections with consumers.

Just as fermentation deepens over time, a brand also gains value through time, ultimately resonating with people on a profound level.

We look forward to your interest and participation.

Speaker: Kim Min-kyu (CEO, Boksoondoga)
Date & Time: Thursday, March 20, 2025, at 10:30 AM
Venue: College of Fine Arts, Building 49, Room 322